Extreme Sports Co. is a Kuwait-based retail and distribution company specializing in action and endurance sports. Founded in 2004 by passionate local athletes, the company was built on the vision of becoming one of the Middle East's leading destinations for premium sports brands, performance gear, and outdoor lifestyle products.
What began as a small concept inspired by international action sports culture has grown into a multi-channel retail business shaping Kuwait’s sporting landscape. Early research into global events and industry trends helped form the foundation of what Extreme Sports represents today:a brand dedicated to movement, performance, and community.In 2008, the founding partners increased the company’s capital to support a wider expansion strategy. Today, Extreme Sports operates across both retail and digital channels, supported by a growing team of sports specialists, brand experts, and customer-focused professionals.With two retail locations and a fast-growing online platform, we continue to serve a diverse community—ranging from first-time athletes to seasoned competitors looking for world-class products and guidance.
Our stores
Each location is designed to inspire movement and help customers find the right products for their goals, supported by a team that lives and breathes sports.
Located within one of Kuwait’s most active districts, our Salmiya store provides an immersive shopping experience built around performance, innovation, and lifestyle.
Our Al Tilal showroom in Shuwaikh brings together an extensive selection of bicycles, footwear, apparel, accessories, and technical sports equipment.
What We Stand For
